“I enjoyed the book very much and I think it is a top to bottom checklist and practice guide for an essential part of television that is too often overlooked. Too often producers agonize about the development of an idea and fantasize about the production, But without an effective pitch they are whistling in the dark.
Very nicely thought through and researched. I haven’t finished (stuff came up) but will do so in the next day, sitting in the sun. That’s how good it is, good enough to be a beach read.”
A beach read? Now that really is high praise for a business book...
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