Mcommerce is quickly gaining traction, with many recent surveys predicting that growth to continue. However, for many organisations, it is little understood.
For example, what is the difference between mcommerce and ‘ecommerce on a mobile device’? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet?
Too many organisations are trying to develop and implement an mcommerce strategy without an understanding of the basic building blocks, and they are being left behind by those who already have an effective strategy in place.
This book will help anyone in any organisation that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, IT professionals will benefit by understanding what their technology must achieve and why.
The author is a genuine practitioner. In this book he breaks mcommerce down into its fundamental components and offers a practical guide to developing and implementing a successful mcommerce strategy.