He has captured his years of experience in building CRM solutions for his clients into the book.
Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.
With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.
In this book, Andrew Schultz shares his expertise on the following subjects:
- CRM: The Illusion and the Reality
- The Fall of the Biggest CRM Vendor in the World
- The 3 Pillars of CRM
- Finding a Solution
- Choosing a Vendor
In Choosing a CRM Vendor, he shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.
You can find out more about Andrew at his blog: andrewbschultz.com/blog