Friday, 21 April 2017

How Many Books Will I Sell?

We receive many author submissions which promise to earn millions from guaranteed sales. Unfortunately, for business books, this is almost never the case. Business books generate revenue by adding value to a business rather than through direct sales, unless you happen to be a 'household name' business guru.

When I recently visited our main supplier and distributor, they shared some interesting statistics. They print and distribute literally millions of books every year, and according to their data, the subject categories break down as follows:

That's a lot of categories, so let's combine some of the similar ones:

Business books make up 5% of the total books that are distributed to bookshops.

Remember, the primary purpose of a business book is to create value for the author's business. That's where our expertise is.

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