Sunday, 21 October 2012

Two New Books From Peter Freeth

Business author Peter Freeth has released two new books which are due in print by the end of October 2012.

But why two books at the same time?

"About four years ago, I started writing a book on the process of modelling excellence, that's where you uncover the hidden, innate talents of your highest performers and create a template that will allow you to reproduce that excellence across your business, in everything from the way that you recruit high performers to the way that you coach and train them. You would use it in building competency frameworks and talent management programs, and the most important feature is that it preserves the best aspects of your organisation's culture."

"But as I did more and more research for the book and incorporated more examples from my own work, I found it harder to keep the book focused on a coherent theme. One audience for the book is anyone who has trained in NLP and wants to really get to grips with the modelling process which underpins it, because that's something sadly lacking from almost all NLP Master Practitioner training. The second audience is anyone working in corporate Human Resources or Learning & Development. So the problem I had was how to address both of these audiences in the same book."

"Then, as the book neared completion I realised that it really wasn't that difficult to split the book into two, so now there are two books, Genius at Work and The NLP Master Practitioner Manual. So the end result is two books based on the same basic process for modelling excellence but aimed at the needs of two very different readers."

You can hear Peter being interviewed on BBC's Annie Othen show about the changing nature of selling in the UK.

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