Saturday, 29 January 2011

Review for The Pitching Bible by Paul Boross

I've worked in the media and advertising industry for 30 years, and The Pitching Bible by Paul Boross is the best book on pitching I've ever read. In fact, it's a breath of fresh air for an industry that is having to work harder and harder to get the message across when the answer, in my mind, is in simplicity and impact.

Reading The Pitching Bible is like reading all of the best tips that I've learned the hard way, collected into one easy, enjoyable, insightful read. It wouldn't be fair to call Paul's book common sense; it is uncommon sense – the stuff you know that you ought to know, the stuff that really makes a difference to you winning the business.

Not only is this book easy to read, it's easy to use too. With great examples, clear and practical exercises and beautifully simple checklists, it's a book that you can read from cover to cover and then dip back in to before an important pitch – and if a pitch is worth doing, it's important enough to do it right, with the help of The Pitching Bible.

I'll be recommending The Pitching Bible to all of my friends and colleagues, but not to my competitors, obviously. It really does contain the seven secrets to your competitive advantage.

Ian Haworth, Chairman and Global Chief Creative Officer, RAPP

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