If you are thinking about writing a book, or if you are indeed in the process of writing, pause for a moment and consider your book's personality.
Is it contained within the subject? Your style of writing? Perhaps the cover design or even the paper that the book is printed on?
You might take a dry, authoritative tone, a bright chatty tone or even an uplifting and inspiring tone. But this alone is not your book's personality.
When your reader picks up your book, they are entering into a relationship, a conversation with the author that transcends space and time. The connection is made in the here and now, regardless of how long ago you sat down in front of a keyboard.
The book's personality, then, is this. As the reader engages with the book, they create an imaginary narrator. That narrator is the personality of your book.
The personality of the book is made up of its title, cover design, size, format, paper weight, chapter headings, writing style and possibly more.
Don't worry though, getting it right isn't difficult. Just imagine that you are holding your book in your hand, and feeling just right about it. Perhaps proud, perhaps excited. How does it look? How does it sound? How do you feel about it?
Let all of those design elements come naturally out of the book's personality, and you'll ensure that you always create the right connection with your readers.