Tuesday, 23 November 2010

CGW and ABSEM working on a marketing partnership

One of the biggest problems that faces any business is marketing, and marketing comprises two key factors: Credibility and Visibility

For your business to be successful, you need potential customers to be able to see you. On top of that, they need to believe what they see.

This is especially vital for service businesses who don't have a tangible product.

CGW Publishing gives the owners of service businesses a tangible product by encapsulating their knowledge and expertise into a book and using that as a marketing platform.

What about visibility? We still have to market the book, even though it gives the author the credibility they deserve.

Today, the Internet is probably the most important marketing channel, so we are working with search marketing experts ABSEM to deliver a complete package to businesses.

As this partnership develops, we'll let you know more about what it means for you as a business owner, marketing professional, expert or author.

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