Random Penguins

One of the oldest British publishers is to be lost to the Americans, as Penguin, on our shelves since 1935, merges with Random House to become 'Penguin Random House'.

This is just another sign of the top-heavy nature of traditional publishing houses, blamed on e-books but actually it's caused by ageing businesses too tied into their old commercial models and unwilling to turn their sails into the winds of change.

We're sorry to say that the traditional publishers have had their heads in the sand for too long. How many wake-up-calls do they need?

http://www.nytimes.com/2012/10/30/business/global/random-house-and-penguin-to-be-combined.html