Latest Fry results - Jungle celebrities versus Internet marketing experts

Following the interest in our introduction of 'The Fry' as the standard unit of Internet value, we have been researching who would be the best person to invest your social media marketing budget in.

We have compared the Fry ratings of the 13 celebrities to appear in this year's 'I'm a Celebrity, Get Me Out of Here' with the top ten Internet marketing experts, according to Google's search results for that phrase.

You can click on the graphs to see a larger version.

I'm a Celebrity 2010

Internet marketing experts

To compare our experts and celebrities side by side, we have to use a logarithmic scale, because if we showed them on a normal geometric scale, you would see this:

Celebrities v Experts (Geometric scale)

Here's the logarithmic version, so each vertical line is ten times the value of the previous one.

Celebrities v Experts (Logarithmic scale)

So, there you have it. You would be better off investing in 11 out of 13 celebrities than even the most successful Internet marketing expert.

Our selection criteria for the experts is that they call themselves an expert and they are within the top ten names to appear. Interestingly, while there are fewer people calling themselves an 'Internet marketing guru', their performance is no better.

The highest rated 'guru' is still no better than the experts, and the lowest rated of the top three 'gurus' is actually the worst of all, although his rating is perhaps understandable when you see that his website boasts, "His true specialty is his mastery of the Internet as a complete tool".